frequency
Number of times a contact has transacted with an organization
monetary
Individual or cumulative value of a contact's transactions with an organization
population query
Defines the population (contacts) used for RFM analyses. The population query references an IQA query that extracts users from an existing set.
quintile
Any of the four values that divide the items of a frequency distribution into five classes with each containing one-fifth of the total population
recency
Period of time (in days or months) that has elapsed since the last transaction between a contact and an organization
transaction query
Defines the transactions considered for RFM analysis. The transaction query references an IQA query.